Data Labeling
Data labeling is the process of attaching ground-truth annotations to raw data — text, images, audio — so a supervised model can learn from it, ranging from yes/no classification to structured extraction to multi-turn preference comparisons.
Full definition
Modalities span single-label classification, bounding boxes, segmentation, named-entity tagging, span extraction, and pairwise preference comparisons (for RLHF). Quality controls include double labeling with adjudication, golden questions, inter-annotator agreement (Cohen's κ ≥ 0.7 is a common bar), and labeler training. Vendors include Scale AI, Surge, Labelbox, Snorkel, Toloka. Costs range from $0.05 per simple classification to $50+ per complex preference comparison from PhD-level labelers.
Why it matters
Labeling is the largest line item in most fine-tuning budgets. Spending $200k on premium labelers often beats spending $2M on cheap ones — model gains compound when the underlying labels are right. CFOs should challenge any AI budget that does not call out labeling cost explicitly.
Example
A bank pays $400k for 18,000 expert-labeled (regulatory-clause, classification) pairs; the resulting fine-tuned model passes audit at 96% vs 71% for a cheaper crowdsourced alternative.
Related terms
- Training DataTraining data is the curated dataset used to teach a machine-learning model — every pattern the model can recognize, every bias it inherits, and every limit to its accuracy ultimately traces back to this data.
- Active LearningActive learning is a labeling strategy in which the model selects which unlabeled examples a human should label next — typically the cases the current model is least certain about — focusing labeling effort on the most informative examples.
- Weak SupervisionWeak supervision is a paradigm for training models on labels generated programmatically by labeling functions, rules, regex, knowledge bases, or distant heuristics — rather than by hand — and then learning to denoise them.
- Golden DatasetA golden dataset is a curated, expert-validated set of inputs and reference outputs that serves as the canonical benchmark for evaluating an AI model on a specific task — the team's "ground truth" for is-this-shippable decisions.
Source & further reading
Primary source: Sambasivan et al. — "Everyone wants to do the model work, not the data work" (Google, CHI) (2021).
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